By Lyndsey Hall
Buffer is a tool that lets you schedule your social media posts across multiple platforms. Businesses are focusing their marketing and business development efforts online, more than ever before.
This presents managers with new challenges such as how to manage multiple social media accounts, a company website and various other online marketing assets. Posting the same content multiple times to multiple different social media accounts is inefficient and that is where software platforms such as Buffer come in.
What is Buffer?
Buffer is a social media management platform which is used by thousands of businesses around the world. It consists of a suite of tools for planning and scheduling the publication of content across multiple social media accounts, through to the analysis of results, engagement with your target audience, etc. Buffer has been designed from the ground up to help businesses drive meaningful engagement and results on social media marketing efforts.
How much will it cost me?
Buffer offers a free trial for new users and there are 4 different levels of package on offer, starting with the more basic Free Account. The Free Account lets you manage 3 social media accounts and works with LinkedIn, Facebook, Twitter, Pinterest and Instagram. It allows up to 10 scheduled posts per social media account and can be used on a PC or on mobile devices running iOS or Android.
What if I need more capabilities?
If your business needs more functionality you can upgrade to the Pro Plan which costs USD $15 per month (just under £12 at the current exchange rate). The Pro level allows you to manage up to 8 social media accounts and schedule up to 100 posts. Larger businesses can go further and the Premium Account (USD $65 per month or just under £51 per month) and Business Account ($99 or just over £77 per month) allow more users, more social media accounts and far more scheduled posts – up to 2,000 scheduled posts in the case of the Business Account.
For businesses that need a customised plan, Buffer also offers additional package options which allow you to add more users, training or a dedicated account manager.
What marketing management tools does your business use? Let us know in the comments or via our Linkedin page.
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