In our highly digitalised business world, creating a website that is accessible and inclusive is no longer just an optional add-on, but rather a crucial element for success.
Not only does it ensure that all users can access and navigate your content, but it also sends a positive message about your brand’s values and commitment to creating an inclusive experience. Here are some approaches that can help you make your website more accessible and inclusive:
Alt text for images
Ensure that all images on your website are accompanied by descriptive alternative text. Alt text provides a textual description of the image that can be read by screen readers for visually impaired users. By providing a detailed and accurate description, you can ensure that all users can fully comprehend and engage with your content.
Keyboard accessibility
For users who cannot use a mouse or touchpad, it’s important to ensure that your website can be navigated using only a keyboard. This includes making sure that all links and buttons can be accessed using the “Tab” key and that the “Enter” key is used to activate them.
Captions and transcripts for videos
Providing captions and transcripts for videos is an essential practice for ensuring that all users, including those who are deaf or hard-of-hearing, can fully engage with your content. Captions and transcripts also have the added benefit of improving search engine optimisation.
Mobile optimisation
With the increasing use of mobile devices, it’s crucial that your website is optimised for mobile screens. This includes implementing responsive design to ensure that your website is visually appealing and easy to navigate on any device, whether that’s a smartphone, table or a laptop.
Use clear and simple language
To make your website accessible and inclusive for all users, it’s important to use clear and simple language. Avoid using technical jargon or long sentences, and instead use plain language to ensure that all users can comprehend your content.
By implementing these key elements, you can create a more accessible and inclusive website that reflects positively on your brand and enables all users to fully engage with your content. More accessible websites also rank higher on search engines, which can lead to improved user experiences, and ultimately, greater business success.
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